top of page

Coca-Cola - Parallel Pack

About the Project

In a bid to uphold Coca Cola's enduring brand identity while innovating its packaging, our team devised a parallelogram-shaped box that not only optimizes storage space but also streamlines manufacturing processes. Crafted from solid unbleached sulfate paperboard to enhance sustainability and recyclability, the design eliminates plastic usage and facilitates easy collapsibility for efficient disposal. Functionality was prioritized with wide side flaps and a pull tab for hassle-free access to the product from both the top and side. Moreover, a fresh graphic design featuring a white background and vibrant imagery adds a contemporary flair to the brand's message of spreading joy and happiness, marking a departure from the traditional red-on-white Coca Cola aesthetic.

bottom of page